15 Beauty Brands You Probably Didn’t Realize You Can Get At Target

The “Target run” is a national pastime for a reason. You go in for one thing, and come out with a cart full of unexpected gems. But if you haven’t browsed the beauty aisles lately, you’re missing out on the biggest glow-up of all.

Target has completely transformed its beauty section, moving beyond just classic drugstore staples. Thanks to strategic partnerships and a focus on trending, high-quality products, you can now find brands that feel like they belong in a specialty store, not a big-box retailer.

So, get your red cart ready. Here are 15 amazing beauty brands you probably didn’t realize you can get at Target right now.

The Dermatologist-Approved Skincare You Crave

Your skin deserves the best, and Target makes it accessible. These brands are often recommended by dermatologists and were once only found in pharmacies or high-end stores.

1. CeraVe: A cult-favorite for its simple, effective, and ceramide-rich formulas, CeraVe is a skincare staple. You can find their full range of cleansers, moisturizers, and serums perfect for sensitive or dry skin.

2. La Roche-Posay: A French pharmacy favorite, this brand is beloved for its gentle yet powerful formulas. Look for their popular Cicaplast Balm B5 or the Toleriane Hydrating Gentle Cleanser to level up your routine.

3. Versed: This brand is all about clean, effective, and affordable skincare. Their minimalist packaging and ingredient-focused products, like the Press Restart Gentle Retinol Serum, make them a standout in the aisle.

4. Differin: Once a prescription-only acne treatment, Differin Gel is now available over the counter, and you can grab it on your next Target trip. It’s a game-changer for anyone struggling with stubborn acne.

High-End Makeup Finds & Viral Sensations

The days of having to choose between convenience and quality are over. Target’s beauty section is now a treasure trove of brands you see all over TikTok and on your favorite celebrities.

5. Clinique: The brand known for its iconic Almost Lipstick in Black Honey is now part of the Target family. You can snag some of their most popular makeup and skincare products, making it easier than ever to get that classic, effortless look.

6. Fenty Beauty: That’s right—Rihanna’s beloved brand has made its way to Target. While it’s a curated selection, you can still find some of Fenty’s most popular items, including the Gloss Bomb Universal Lip Luminizer and the Invisimatte Instant Setting & Blotting Powder.

7. The Ordinary: Famed for its no-frills, science-backed formulas at incredible prices, The Ordinary is a skincare enthusiast’s dream come true. You can pick up their Niacinamide 10% + Zinc 1% or the AHA 30% + BHA 2% Peeling Solution to target specific skin concerns.

8. NYX Professional Makeup: While you may have already known about NYX, their recent rise to viral fame makes them worth a mention. Their Brow Glue and Epic Ink Liner are constant best-sellers and a testament to their professional-grade quality at a drugstore price.

Indie Brands & Unique Discoveries

Target has become a launchpad for up-and-coming brands, allowing you to discover new favorites before anyone else.

9. BYOMA: You’ve seen the colorful bottles and minimalist branding on social media. BYOMA is a skincare brand focused on repairing the skin barrier with their signature Tri-Ceramide Complex. Their Hydrating Serum and Moisturizing Rich Cream are must-tries.

10. Bubble: This brand is a sensation, especially among Gen Z, for its fun packaging and effective, clean formulas designed for younger skin. Their Slam Dunk Hydrating Moisturizer and Come Clean Detoxifying Clay Mask are great additions to any routine.

11. Native: Beyond their popular deodorant, Native has expanded into a full range of personal care products, including body wash, lotion, and hair care. Their unique scents like Toasted Vanilla & Honey or Coconut & Vanilla are a delightful treat for your senses.

12. Hero Cosmetics: For anyone who battles breakouts, Hero Cosmetics is a lifesaver. Their Mighty Patch Original Acne Pimple Patches are a staple for a reason—they work wonders overnight. You can now get them at Target in a pinch!

Game-Changing Hair & Body Care

Your Target beauty run isn’t complete without a stop at the hair and body care aisles. These brands are proof that you don’t need to break the bank for salon-quality results.

13. Mielle Organics: The brand behind the viral Rosemary Mint Scalp & Strengthening Hair Oil, Mielle offers an incredible line of products formulated for natural and textured hair.

14. MIX:BAR: Craving a sophisticated, layered fragrance without the designer price tag? MIX:BAR offers a collection of fragrances, body mists, and hair perfumes designed to be mixed and matched.

15. Eva NYC: This brand offers fun, vibrant, and effective hair care products. Known for their colorful packaging and commitment to being cruelty-free, their Therapy Session Deep Conditioning Hair Mask is a standout product that leaves hair silky and soft.

A Quick Note on the Ulta Beauty Partnership

If you’ve been loving the “Ulta Beauty at Target” shop-in-shops, here’s some important news: the partnership is currently scheduled to end in August 2026. This means the brands curated by Ulta—including some on this list like Clinique and Fenty—may no longer be available at Target after that date. So if you see a favorite, now is the time to stock up!

Target’s ever-evolving beauty section proves that you don’t need to choose between convenience and quality. You can find top-tier, trending products and new discoveries on every trip.

What’s the best beauty product you’ve ever found on a Target run?